Sponsored by Lipton Tea, Arthur Godfrey’s Talent Scouts was broadcast on CBS radio and television from 1946 until 1958.

Godfrey was also hosting Arthur Godfrey and His Friends at the same time.

Arthur Godfrey delivered commercials in a laid-back manner and often spoke irreverently about subjects that came up on his show. His easygoing style and dry wit attracted a strong following for several years.

Some talent featured on Godfrey’s show, such as the McGuire Sisters, went on to successful careers.