Packaged in red, white and blue, Bazooka bubble gum was first marketed in 1947 by the Topps Company of New York.
In 1953 Bazooka packaging began to include small comic strips featuring a character known as Bazooka Joe (although I remember the boy named “Pud” from Fleers Dubble Bubble better) as well as premium offers and fortunes.
I remember the Bazooka roll with the notches for biting off a chew. My mother absolutely hated Bazooka – trying to get it out of my clothes, but that never slowed me down.