During WWII the R.J. Reynolds Tobacco Company ran a series of advertisements with unsubstantiated claims that Camel cigarettes had the best taste and throat comfort.

This ad suggests that Camels were also the favorite of the soldier who fires the M1 Garand. It  almost seems healthy and patriotic for female “soldiers in overalls” working in “split-second time” just like men in battle, to smoke Camels.