In 1953 Hugh Hefner and Eldon Sellers founded Playboy Magazine featuring Marilyn Monroe as its first cover girl and nude centerfold.

Although best known for its centerfolds of nude and semi-nude models known as playmates, Playboy has published short stories by novelists such as Arthur C. Clarke, Ian Fleming, Vladimir Nabokov, Saul Bellow, Chuck Palahniuk, P. G. Wodehouse,Roald Dahl, Haruki Murakami, and Margaret Atwood.

The magazine also showcased notable cartoonists, including Harvey Kurtzman, Jack Cole, Eldon Dedini, Jules Feiffer, Shel Silverstein, Erich Sokol, Roy Raymonde, Gahan Wilson, and Rowland B. Wilson.

Source: Wikipedia